Top Beauty Retail Apps Performance in Nigeria: Q4 2024

In the fourth quarter of 2024, the beauty retail app market in Nigeria displayed diverse performance trends across the top five applications as captured by Sensor Tower data.

Oriflame witnessed a gradual decline in weekly downloads, starting at approximately 1K at the beginning of October and decreasing to around 715 by the end of December. Meanwhile, weekly active users showed a significant rise, from about 9.2K to over 11.3K, indicating sustained user engagement.

Purplle Online Beauty Shopping experienced a sharp increase in weekly downloads towards the end of the quarter, peaking at 249 in the last week of December. Active users also saw an upward trend, starting at 123 and rising to 616 by the end of the quarter.

Beauty Hut had a fluctuating download trend with a notable peak of 167 downloads in late November.

Fragrances.com.ng recorded a modest increase in downloads, ending the quarter with 50 downloads, while maintaining user interest with consistent weekly download numbers.

Finally, StyleKorean showed a varied download pattern, culminating in a significant jump to 92 downloads in the final week of December. Active users for StyleKorean grew steadily from 110 to 149 over the quarter.

For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.